Creating A Made In Africa Luxury Hair Product Line
The Valerie Brand is a lifestyle brand that goes beyond providing beauty services such as salon and sales of beauty and salon supplies to certification programs and training. It further grew to become the number one beauty and lifestyle brand in Nigeria. The Brand has made significant success in organising the first hair show in Nigeria.
We created a vibrant brand identity that speaks to young people in many different tones. The logo is a focal point of the brand, combining an ‘M’ with a thought bubble, enforced by repetition and given life in campaign work when ‘thoughts’ are applied.
Standing Out From The Competition
A LEADING LACE GLUE PRODUCT
The Valerie's company wanted to set themselves apart when it came to the standard industry Lace Glue and also have an easy to use product. We at Monave Designs created a sleek, yet simple, easy to use Lace Glue product with an enhanced applicator, creating more control over how much glue is used.
A BRAND TO REMEMBER
The Valerie Brand was exclusively trading as a cosmetic store until they decided to launch their hair
product line. With this required a logo design to match not only the aesthetic of their custom hair products but their cosmetic store too.
The Valerie logo design was created to be luxurious yet creative with an outward
message of art, luxury and cosmetics. We created a paint stroke mark to represent
liquid, makeup and more, featured with a classy 'V' typography.